Brand identity for analytical consulting firm.
End-to-End Analytics is a data analytics consulting firm located in Palo Alto, California. The design of the brand identity came from a concept of arrows, an element explored in the company’s previous identity, while also proposing a rebrand.
Crafted with a contemporary design and avoiding overdone representations, the arrows point up and right, indicating a cyclical clockwise movement. The upward composition and the rounded shapes, enhanced by a vibrant color palette, convey a technological and dynamic atmosphere.
Each arrow consists of three facets, relating to the three pillars of E2E’s operations: analysis, business making, and technology. These pillars converge and interact in order to provide data that serves as an ideal basis for their clients’ successful decision-making.
The brand identity was also designed to enable the expansion of graphic resources. Patterns with lines that enhance the brand’s strength were designed from the arrows’ shapes, while the solid facets become windows for inserting imagery content. This opens up an extensive range of possibilities and combinations of lines, solid shapes and colors.
Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Design: Pedro de Albergaria
Project Manager: Marcelo Pantuzza
Graphic Production: Rita Abdo