Partnership with BCMF Arquitetos and Atiaîa Lighting Design.
Environmental design and wayfinding for the brand’s new headquarters, which integrates showroom and office.
The lightning serves as the environment’s grid, designing the paving and dividing the space. The graphic lines give the workplace dynamism and personality, while being also in sync with the sports language of the bikes’ shapes. The environment, in this set of connections, is versatile and integrated.
The project structural and visual concept assumes an industrial style, with simple lines and raw materials, taking as reference pragmatic elements of the bicycle structure and its expansive radial designs.
Finally, the design brings a garage shop vibe to a corporate company that cares about its employees’ comfort and quality of work.
Architecture: BCMF Arquitetos
Lighting design: Atiaia Lighting Design
Graphic design: Hardy Design
Creative directors: Mariana Hardy and André Coelho
Executive director: Cynthia Massote
Project managers: Nathália Massote, Mariana Muchon, and Átila Rocha
Design: Diego Belo
Production: Mirelle Bairral
Photos: Gabriel Castro