Audaz Tecnologia : Hardy Design – Estúdio de Design e Branding

Audaz Tecnologia

Rebranding for benefits management company Audaz Tecnologia, former DM Sistemas.

The project sums up and highlights the new moment of the company, which operates in the technology sector, with a focus on benefits management.

The new naming reflects the enterpreneurs’ vision, and the new brand identity goes beyond the technological repertoire, establishing a dynamic dialog with the human resources area, through a friendly and sociable language.

In addition to the rebranding project created for this new phase, a brand identity for ABS Card, the company’s main product, was also designed – communicating harmonically with the pictographic pattern of the elements surrounding the central brand.

The new set of graphic elements includes a diverse use of colors as a differentiating feature, allowing the brand to identify future products and services with new colors.

The digital design of the brand’s new website was developed according to usability criteria, as well as interface understanding by the user, who might be either direct clients (companies, HR departments) or final beneficiaries (employees and associates). It groups all explanatory content in a simple and intuitive manner, translating the dynamic and contemporaneity of the editorial design’s language into the navigation structure and experience.

Creative director: Mariana Hardy
Executive director: Cynthia Massote
Project managers: Camila Antinossi and Marcelo Pantuzza
Designers: Délio Faleiro (brand identity), Laura Moretzsohn (unfoldings), and Camila Malloy (digital interface)
Graphic production: Mirelle Bairral
Web development: Raynner Patry