Austral : Hardy Design – Estúdio de Design e Branding


Naming and brand identity for Bela Vista Florestal’s line of australian cedar decorative pieces. Pieces design by Barral & Lamounier.

Austral collection’s graphic identity highlights the brazilian-grown wood’s Australian origins, as well as the relationship between these two Southern hemisphere countries, located in opposite parts of the globe.

This geographic history served as the starting point for the naming creation, while the design project was inspired by a combination of the cartographic coordinates of the brazilian farm and the cedar seedlings’ native place in Australia. The material’s nobility and elegance – the hallmarks of cedar wood – served as inspiration for the stamp’s composition.

The new image is a symbolic derivation from Bela Vista Florestal’s previously designed logo, in a way that establishes a connection between the two.

Creative director: Mariana Hardy
Executive director and naming: Cynthia Massote
Project manager: Nathália Monteiro
Design: Carolina Santana