Between Individuals and Collectivities – 4th Inhotim International Edication Seminar

Estufa Label – Inhotim Design Studio

Brand identity for the fourth edition of Inhotim’s international seminar on the transformative role of education and its practices.






The power individual actions have to transform the collective is the theme of Inhotim’s 4th International Education Seminar, held in 2018. The concept guided the development of the identity, acknowledging the diversity, conflict, and sinergy of interactions between individuals, society, and nature.





The identity’s graphic language was based on the networks and connections established in interrelationships: their different flows, meeting points, and conflicts. Dynamic layout exercises were designed from a grid, with the insertion of information able to adapt to different speech formats and spaces. The palette is made up of vibrant shades that represent the diverse ethos of the seminar.

The diversity of the identity exercises was explored by visual communication and institutional material produced for the event.












Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Creative Coordinator: Délio Faleiro
Project Manager: Ricardo Lopes
Design: Arthur Reis (brand identity), Renê Duarte (development)
Graphic Production: Mirelle Bairral
Photography: William Gomes