By Door – Identity : Hardy Design – Estúdio de Design e Branding

By Door – Identity

Brand identity for an online community management system.





By Door’s logo conveys the connection between people through a touch of hands, as a symbol of contemporary social interaction, making use of technology to empower citizens and create a more united and uncomplicated community. Together, we can do more and better.

In addition to touching, the hands are open, projecting and reinforcing By Door as a tool that provides access, generates movement, and expands the notion of housing to that of neighborhood.

The technological aspect, By Door’s main founding feature, is also evident in the illustration’s contemporary stroke, in the icon’s vibrant color, and in the minimalist and accessible typographic choice.








Creative director: Mariana Hardy
Executive director: Cynthia Massote
Creative coordinator: Délio Faleiro
Project manager: Marcelo Pantuzza
Design: Pedro de Albergaria
Naming: Cynthia Massote