Café das Flores : Hardy Design – Estúdio de Design e Branding

Café das Flores

Estufa Label – Inhotim Design Studio

Brand identity for Café das Flores, a small bistro located at Inhotim, in Brumadinho.

In 2016, Café das Flores was opened with the purpose of being another facility option for Inhotim’s visitors. Based on the space’s architectural design and the Art Center’s aesthetic repertoire, the brand identity was designed to contribute to the creation of a contemporary environment, intimate and integrated with nature.

The illustration created for the project mixes elements of Inhotim’s lush gardens with foods typically grown in the region of Brumadinho. The lettering uses the same pattern created for the Park’s food spots. Applied to the box, an important element in the Art Center’s institutional language, it gets a three-dimensionality in the signage.

Creative Director: Mariana Hardy and André Coelho
Executive Director: Cynthia Massote
Design: Pedro de Albergaria
Project Manager: Ricardo Lopes
Graphic Production: Mirelle Bairral
Photos: Fernando Dias