Casa Tereze : Hardy Design – Estúdio de Design e Branding

Casa Tereze

Brand identity for the architecture studio with offices in Paris, Belo Horizonte and Rio de Janeiro.

Casa Tereze is an architecture studio founded in France by three architects with complementary repertoires, albeit located on different continents, since the office operates in Paris, Belo Horizonte and Rio de Janeiro.

For the brand identity, we sought to represent this connection, which works despite the distance. In order to do this, we designed a circle-shaped icon with two connecting hemispheres.

Made up of hand-drawn strokes, the icon also refers to the studio’s projects, which value the use of natural materials, manual processes, the mix of textures and languages, ​​and a careful eye for detail. The identity also dialogues with Casa Tereze’s interior design language, which is minimalist and sophisticated.

For the studio’s business card, we designed an equally delicate and elegant layout, with manual finishing and printing on textured paper, as well as an icon in low relief.

Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Project Manager: Marcelo Pantuzza
Designers: Camilla Rusconi and Fernando Dias
Graphic Production: Mirelle Bairral