Casa Vogue on the Road 2020 – Southern Bahia : Hardy Design – Estúdio de Design e Branding

Casa Vogue on the Road 2020 – Southern Bahia

Brand identity for the Casa Vogue na Estrada – Sul da Bahia [Casa Vogue on the Road – Southern Bahia] project, which held a creative process among artists, designers, and master craftsmen in the city of Trancoso.





At the end of 2020, Hardy joined the team of creators who were part of a creative process among artists, designers, and master craftsmen during the Casa Vogue na Estrada – Sul da Bahia [Casa Vogue on the Road – Southern Bahia] edition, an initiative by Casa Vogue Magazine and curator Rafael Alves.

In addition to being invited to join this trip towards the architecture, craftsmanship, and cultural expressions of the city of Trancoso, Hardy was also responsible for creating the project’s brand identity.





For this task, our inspiration was the region’s wealth of craftwork and natural landscapes, which became illustrations and graphic elements. Along with a palette that mixes sober tones and vibrant colors, our idea was to design an authentic and elegant identity that would represent our Brazilianness and summarize the roots and typical practices of this part of Brazil.






Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Project Manager: Izabela Rodrigues and Marcelo Pantuzza
Designer: Vitor Garcia