CasaCor 2017 Stations Project: Memory Station : Hardy Design – Estúdio de Design e Branding

CasaCor 2017 Stations Project: Memory Station

Environmental design for one of the spaces in Estações project, created by Gustavo Greco and Eduardo Faleiro with the purpose of providing a dialog between interior and graphic design in CasaCor 2017.

The idea was to occupy some of the access ways to the manor at Rua Sapucaí, with each one of them being designed by a different studio. In addition to Hardy, Greco Design, Estúdio Lampejo, and Márcia Larica were part of the project. Each one was invited to explore a theme within the railroad universe, since the building housed for many years the headquarters of the national rail network (RFFSA).

Hardy’s chosen theme was “Restoration”, bringing forth the current and essential issue of mobility. In both official and literary accounts, the presence of trains and stations around the Curral Del Rey region is described as imperative for the construction of the new capital. In order to bring this discussion to light, our design team researched the IPHAN-MG (Minas Gerais’ section of the National Institute of Historic and Artistic Heritage) archives, looking for period newspapers, ads, and magazine articles that extolled railroads, as well as the fast, safe and practical means of transport it provided.

The result became raw material for the design of wheatpaste posters that were plastered the main hall walls, bringing back a spirit from old times. The space was lit by spotlights previously used in the house gardens, and a wooden bench typical of train stations became a place for rest and reading during the visitation.

Creative director: Mariana Hardy
Executive director: Cynthia Massote
Design: Gabriela Silva
Project manager: Ricardo Lopes
Graphic production: Mirelle Bairral
Lighting consultant: Mariana Novaes
Photos: Jomar Bragança