Conexão Paris – Identity : Hardy Design – Estúdio de Design e Branding

Conexão Paris – Identity

Travel website rebranding

Since 2007, Conexão Paris is a reference for Brazilian tourists heading to France. A melting pot of history and culture, Paris has an endless array of attractions, and the website helps choosing among them, based on selected, tested and updated information.

A logo based on traditional typography and stamps was created with the purpose of keeping in mind the company’s history. Letters and travelling connect people and cultures, therefore, postmarks and stamps representing French icons strengthen the company’s brand identity.

The logo’s graphic different elements resembles the outline of Paris’ street signs, connecting the website to a lifestyle predicated on experiencing the city through outdoor activities, such as walks, bike rides, and picnics on its streets, as well as its many squares and parks.

Loose stroke illustrations, inspired by Henri Matisse’s style, and enhanced with textures and details, were created as a complement to the brand’s range of graphic features.

Aligned with Conexão Paris, the Conexão Paris Travel Agency also went through a rebrand – being sister companies, they kept in sync with each other.

Tickets are a recurring element in trips and tours, and, similar to stamps and postmarks, are often kept as a souvenir of good moments. The ticket may serve as either a souvenir, or the synthesis of a future trip. Focused on tours all over France, the Conexão Paris brand leaves obvious itineraries in the background, offering a new perspective on tourism.

Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Design: Fernando Dias
Project Manager: Marcelo Pantuzza
Graphic Production: Mirelle Bairral