Converge Fomento – Identity : Hardy Design – Estúdio de Design e Branding

Converge Fomento – Identity

Naming and branding for a market development consulting company.

A proposta da Converge é ser um parceiro estratégico para seus clientes, com atendimento persConverge’s purpose is to be a strategic partner for its clients, with personalized service and a focus on enabling good business in line with the client’s goals. Their service relies on financial stability and the prospect of constant growth.

As in all our naming and brand identity projects, we rely on narratives enhanced by the complementarity between text and image. In this case, the company’s focus on joint development with its clients is conveyed by a convergent typesetting, while the exponential growth iconography is reinforced by the letters arrangement.

Along with this, we used a chromatic palette with dark blue and vibrant orange, which provides a balance between perceptions of credibility, dynamism, and strength.

Creative director: Mariana Hardy
Executive director and naming: Cynthia Massote
Design: Carolina Santana
Project manager: Nathália Monteiro
Graphic production: Mirelle Bairral