Corpo Dance Company 35 Years : Hardy Design – Estúdio de Design e Branding

Corpo Dance Company 35 Years

Brand identity and signage for Grupo Corpo’s 35-year exhibit.

The project was conceived from the expography designed by architect Fernando Maculan and curated by Paulo Pederneiras. On Palácio das Artes Theater’s grand façade, a huge gradient of colors was created using photos of Imã show’s stage. This conceptual and multicolored graphism was the way found to represent the vastness of the dance company’s repertoire.

Creative director: Mariana Hardy
Executive director: Cynthia Massote
Design: Guilherme Athayde
Project management and graphic production: Hardy Team 2010
Expography: Fernando Maculan
Curator: Paulo Pederneiras