Daza – Identity

10th Brazilian Graphic Design Biennial Official Selection (2013).

Brand identity for Rio de Janeiro-based cultural production company, created by Carolina Benjamin, Leandra Leal, and Rita Toledo




The union of the three partners inspired the brand design, formed by the combination of three different fonts and three colors.

The editorial design’s development possibilities are enabled by the creative application of this motley typographic set, creating a constant visual sensation of movement, fluidity, and multiplicity.










Creative director: Mariana Hardy
Executive director: Cynthia Massote
Design: André Coelho (editorial design) and Paula Cotta (development)
Project manager: Nathália Monteiro