Do Brasil – Identity : Hardy Design – Estúdio de Design e Branding

Do Brasil – Identity

Brand identity for the event management and promotion company

With 15 years of experience, the company run by Patrícia Tavares and Júnia Viana is as dynamic as the two partners. Always reinventing itself, creating projects for different events, and making the city move, Do Brasil was beginning a new life cycle.

The identity concept was to explore the typography in a rhythmic and colorful way, in order to create a vibrant and dynamic atmosphere that conveyed the team’s service and execution skills. The logo is made of letter fragments, in a three-color palette that unfolds into several prints in different scales.

The design pattern is versatile and variable, revealing a dynamic company, capable of transforming. The visual repertoire creates possibilities for different applications, and is easily reproduced in countless printing formats, being applicable in any color without losing its mojo.

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