Brand identity for HealthInvest, an investment company that operates in the health sector.
The brand identity designed conveys health transformation as the investment company’s core value. Therefore, it was important to create a graphic narrative that referred to credibility and trust. With a decisive role in the digital environment, the identity should convey contemporaneity with a language linked to technology and innovation.
Designed in colors that express positivity and optimism, the cross icon directly refers to healthcare symbology, while a gradient of cold colors results in a versatile asset for digital application.
The symbol develops into a pattern that, although set in a grid, creates a dynamic composition when used in different scales and colors. This feature is used to grant personality to the graphic material, becoming an organic layer that can be applied on both white background, and black and white photos.
Creative directors: Mariana Hardy and André Coelho
Executive director: Cynthia Massote
Project manager: Mariana Muchon
Design: Délio Faleiro
Graphic production: Mirelle Bairral