Inhotim 10-Year Anniversary : Hardy Design – Estúdio de Design e Branding

Inhotim 10-Year Anniversary

Estufa Label – Inhotim Design Studio
#1nfinit0 logo designed by Zubb.

Brand identity for Inhotim’s 10-year anniversary program, which had artist Tunga as its main honoree.

Tunga’s narratives establish a constant relationship with temporality. Toro was created to represent an instant, a fragment of time complete in itself. Installation Ão’s film broadens this idea, like an endless loop of instants repeating and renewing themselves with every perception. Under the artist’s guidance, his Inhotim gallery was designed in a way that Ão played the role of a central Toro, surrounded by others – the gallery itself, the balcony, the woods –, representing the various phases of his work. Finally, Tunga saw the work of art as a living thing that can be interpreted in different ways at different times, like an onion with an endless peel.

These concepts are closely related to those lived by Inhotim itself, constantly questioning the present in search of renewal. In tune with the brandbook’s guidelines, they were assimilated in the use of the box, which gains a greater freedom of displacement, and serves as a key element in a series of Toros that represent moments of collective construction. These rings bring different perceptions of Tunga’s work, with changes in scale, perspective, and focus. The shades of red, black, and golden used in the palette are predominant in the artist’s ouevre.

As part of the 10-year celebration program, Inhotim’s 3rd International Education Seminar also followed these identity guidelines, with the color red and the work True Rouge as its basis

Still as part of the 10-year programming, a booklet with narratives signed by artist Tunga was produced, and distributed during the public reading of some of these narratives.

Creative Directors: Mariana Hardy and André Coelho
Executive Director: Cynthia Massote
Design: Fernando Dias (brand identity) and Pedro de Albergaria (unfoldings)
Project Manager: Ricardo Lopes
Graphic Production: Mirelle Bairral
Photos: Fernando Dias and William Gomes