Estufa Label – Inhotim Design Studio
Identity rebranding for Inhotim Institute’s cultural programming project.
The 2015 edition of Inhotim em Cena (Inhotim on Stage) introduced a new look for the concert series held on the Art Center’s lakeshore. Inspired by wheatpaste posters, the editorial design explores repetition and transparency with an extended color palette, as well as various applications and media.
The graphic language met the diversity of the lineup, which featured local and international artists. Every edition, a new interpretation of the brand identity was applied on one of the featured performers, with the result unfolding into the event’s promotional materials and visual communication.
Creative Directors: Mariana Hardy and André Coelho
Executive Director: Cynthia Massote
Design: Ana Fonseca and Fernando Dias
Project Managers: Brunna Lopes and Ricardo Lopes
Graphic Production: Mirelle Bairral