Naming and branding for an integrative medicine clinic.
A holistic look at the patient – from a human and in-depth perspective of their life context – was the inspiration for this project’s design. The founder’s vision assumes that treatment should seek balance, which is reflected in the work methodology, as well as in clinical staffing, and in the use of advanced techniques, in an enriching convergence towards a result of excellence.
The idea is, starting from the name, to establish a sensitive communication with the interlocutor, as well as to convey confidence and clarity of information in the context of health. Thus, was born the proposed naming Kloris. Goddess of spring in Greek mythology, Kloris is also the root from which the word chlorophyll comes from, providing the construction of an origin narrative. The naming is reminiscent of the freshness of buds in nature, of blooming, transformation, and of the vitality that our client seeks to restore in their patients.
The graphic identity strengthens the project, granting the brand fluidity and diversity. The visual design confirms the clinic’s contemporary and careful approach in its segment.
Creative director: Mariana Hardy
Executive director: Cynthia Massote
Design: Carolina Santana (naming and brand identity) and Camila Malloy (digital interface)
Project managers: Mirelle bairral, Camila Antinossi, and Marcelo Pantuza
Graphic production: Mirelle Bairral
Photography: Luiza Ananias