Lab Inhotim Catalog – 10 Year Anniversary Edition : Hardy Design – Estúdio de Design e Branding

Lab Inhotim Catalog – 10 Year Anniversary Edition

Editorial design for the 10th anniversary commemorative catalog of Inhotim Laboratory, an educational project developed by the Institute.

As the Institute’s longest running educational project, Inhotim Laboratory contemplates every year 30 young residents of Brumadinho and its rural districts, enrolled in the local public school system. The project provides these students with continuing education, involving research and reflection on contemporary art and experimentation of various artistic languages.

Inhotim Laboratory’s 10th anniversary catalog gathers various accounts of the work developed since 2007, as well as records of its participants’ creative process. The challenge of the editorial design was to accommodate the diversity of this content. As a graphic solution, we proposed to mix texts and drawings with watercolor spots, which in addition to reinforcing the Lab’s experimentation features, brought visual cohesion to the pages.

The catalog has an unfolding dust jacket, which also serves as a poster that brings together all the elements used in the editorial design.

A different predominant color was chosen for each chapter. In addition to defining the watercolor nuances, this color was also used in typographic elements, as well as in monochrome photographs.

Creative Director: Mariana Hardy
Executive Director: Cynthia Massote
Design: Délio Faleiro and Pedro de Albergaria
Project Manager: Ricardo Lopes
Graphic Production: Mirelle Bairral