Promotional packaging design for the 2018 Christmas campaign.
Christmas is the most important seasonal date in terms os sales for Boticário, Brazilian largest beauty retailer. For this occasion, the beauty store offers a series of gift kits, which encompass product lines in several price ranges.
The concept is to bring the Christmas’ spirit in a comprehensive yet enchanting way, adding value to the gift. Two chromatic palettes were created, one for the male and another for the female target, with common colors uniting the two. A family of graphic patterns, used in diverse scales and design variations, creates a differentiation between the boxes. The use of special finishing touches, such as embossing and hot stamping, engenders a hierarchy among the many kits, according to the products’ price tag, offering options for different audiences.
Creative director: Mariana Hardy
Executive director: Cynthia Massote
Project manager: Mariana Muchon
Design coodinator: Délio Faleiro
Designers: Délio Faleiro, Pedro de Albergaria, and Fernando Dias
Graphic production: Mirelle Bairral
Photos: O Boticário/Archive