Palácio das Artes’ artistic companies : Hardy Design – Estúdio de Design e Branding

Palácio das Artes’ artistic companies

Editorial for the book “Corpos Artísticos do Palácio das Artes - trajetória e movimentos” [Palácio das Artes’ Artistic Companies – trajectory and movements], published as part of the 35th anniversary celebrations of Palácio das Artes, in Belo Horizonte





The book “Corpos Artísticos do Palácio das Artes – trajetória e movimentos” [Palácio das Artes’ Artistic Companies – trajectory and movements] was released in 2003 as part of the 35th anniversary celebrations of Palácio das Artes, the main center for cultural production, training, and dissemination in Belo Horizonte, Minas Gerais. The publication casts a light on the history of Minas Gerais’ Operatic Choir, as well as of Palácio das Artes’ Symphonic Orchestra and Dance Company, the three permanent artistic companies fostered by the Clóvis Salgado Foundation.




In order to tell this story, we split the book into two parts. In the first one, which presents a more extensive textual retrospective, we used matte paper and designed a four columns grid – three of which are dedicated to the text blocks in black, while the last one is reserved for photos and extended captions, in which colors and images are highlighted.




For the publication’s second half, made up of more recent photos of the artistic companies, we used matte coated paper to highlight the theatricality of the color images that reaffirm how these cultural activities remain alive, creative, and active to this day.




At the end of the book, we included a section with the names of all former and current members of the artistic companies depicted.



Creative Director: Mariana Hardy
Project Manager: Fabiana Bessa
Designer: André Coelho
Photos: Clóvis Salgado Foundation Collection
Graphic Production: Helga Junqueira