Estufa Label – Inhotim Design Studio
Naming and brand identity for the company responsible for managing Inhotim’s restaurants.
The stationery designed for Tempê uses elements from the brand identity, creating a cohesive and versatile repertoire of pieces. With the goal of keeping a close and strong relationship with Inhotim, it was decided to design pieces in the same size and shape as the park’s institutional stationery. Furthermore, a choice was also made to use uncoated paper, in a display of concern for sustainability. For the card, three versions were designed, exploring the brand’s versatility
A part of the Inhotim group, Tempê is the company responsible for managing every food spot inside the Park. The naming and the brand identity were inspired by the typical hospitality of the people from Minas Gerais state – their empathy and receptivity, traits of Minas Gerais culture that captivate Inhotim’s visitors. A sonic personality reinforces these traits and invites Inhotim’s visitor to feel welcome, in an environment where art and nature are in dialog and promote a unique experience.
Creative Director: Mariana Hardy
Design: Pedro de Albergaria
Project Manager: Ricardo Lopes